The Ultimate Guide on How to Find Winning Products

One of the biggest questions you’re bound to be asking yourself when starting your own online store will be regarding “What to sell?” How is it that some stores successfully end up making 6 figures while a few others end up with a big zero? 

It all comes down to finding and having winning products! Luckily, all you have to do is find a winning product to make it big.

Sometimes, just one brilliant product is deemed enough to get you ahead in the game. But finding more than just one winning product for your online store is certainly a cherry on top of the cake. So, in this guide, we’ll cover some essential steps on how to find winning products to start making 6 figures for yourself. 

What Is A Winning Product?

Well, a winning product is one that basically sells like hotcakes. It’s the product your target audience is thrilled to have in the market and definitely wants to get their hands on. 

However, just because you brush your teeth twice a day, every day, doesn’t really indicate that selling toothbrushes can help you build a successful e-commerce business and earn 6 or 7 figures. 

Why should a customer purchase a toothbrush from you when you can just buy it from your nearest drugstore? Well, this is precisely why it is so important to know how to identify and market winning products. 

Stated below are some of the ways that will help you land across the most winning products for your eCommerce store. 

  1. Have a Proper Product Research System

Before starting your online store, you need to consider selling products that your customers want. One highly effective way to find a winning product is to have a proper product research system. 

By conducting adequate product research, you can get hold of sufficient information on the required and specific product characteristics. It enables you to understand your customers’ needs more effectively to customize the products according to their tastes and preferences. 

Initially, product research helps you in evaluating your ideas for novel products (or services). It enlightens you on if that product is needed. It also reveals what your potential customers are looking for in a product. Extensive product research further aids in filtering new ideas for the products and forgoing the outdated ones. 

If the product you choose already exists in the market, a proper product research system allows you to analyze whether the options that are available in the market are even meeting your existing customers’ needs and expectations. This lets you determine what you need to do differently to meet their expectations and needs and surpass and outperform your competitors. 

  1. Use Google Trends Or Google Keyword Tool To Validate Your Product(s) Demand

Next up, you must validate the demand for your products before spending a mountain load of money on marketing and advertisements. This is because you are basically starting out with a guess rather than an actual product. 

You practically guess that your product might be something that’ll appeal to your target audience, and it’s something they want. You also suppose they will be willing to pay for this product. 

Unfortunately, you cannot grow your online business into a successful and profitable venture based on suppositions. If your idea is based on a series of guesses, it is time to change those suppositions into facts. Once you have the facts, you can modify and refine your ideas and transform them into a successful and viable business.

The most effective way to validate the demand of your products is to use Google Keyword Tool or Google Trends and search for product-related keywords. This enables you to see if people are actually looking for this product. 

  • Keyword Tool

Just go to the Keyword Tool on Google and search for your product-related keywords to get an initial idea of your product(s) demand for free and in under 5 minutes. Google will then provide you with some information on the number of monthly searches that have been performed for various keywords related to your product. 

Nowadays, most people use search engines to look for information on whatever they need. So, if nobody is searching for the product(s) you want to sell, it’s clearly not a good sign. Conversely, if hundreds or thousands of searches have been performed for your product-related keywords, you should consider doing additional research and move on to the next step. 

  • Google Trends

Google Trends is a renowned and free tool that enables you to determine if a product is declining or growing in popularity. Perform a search for a product idea and then see how much search volume has been there for that keyword throughout the last few years. 

For instance, while performing a search on iPhone cases, check out the search volume history of that search term. Based on the information you get, and the general trend that currently follows, it’s apparent that iPhone cases will be in higher demand when it becomes available on a new carrier or when a new iPhone model releases. 

Nonetheless, you can use Google Trends to foresee the demand for search terminologies as well as for other products.

  • What Does Google Trends Data Mean?
  • So, if your search term reaches a value of 100, it indicates that its popularity is at its peak. If this number is lower, the search term is trending less. 
  • If your search terms get a 0 score, it indicates that there wasn’t enough data available. 

With the help of Google Trends, you also get a chance to see in which part of the world your potential customers are most interested in your Ecommerce store product(s).

  1. Find Trends and See What’s Happening in the World

Trends are changing monthly and sometimes even daily. A year from now, you won’t even be able to predict the trending topics. But, despite how hard it may be, predicting trends is not such an impossible task. 

You just need to consider a few things, like what’s happening in the world outside, how it affects the online space, and what trends are most likely to stay in the market for longer? The year 2020 was mostly spent staying indoors and at home. 

Naturally, we became more involved in activities and things such as playing board games, puzzles, and making DIY kits. Besides that, we found ways to stay in shape and be more productive and active at home, which ultimately spiked the demand and sales of gym equipment. 

The start of 2021 was also pretty much the same, with things normalizing to some extent. You probably might not know it, but there’s a list of products that proved to be a bomb in 2020 and continue to remain popular this year. 

Despite the ongoing Covid-19 pandemic, it’s quite likely these products are still trending and will be your winning products this year in 2021 as well. Here are some trending niches and products to find a winning product in 2021.


  • Nail polish
  • Peel-off face mask

Fitness & Health

  • Exercise bands
  • Yoga and Pilates mats
  • Water bottles
  • Home fitness equipment
  • Kayaking accessories


  • Board games
  • Jigsaw puzzles

Home Decor & Furniture

  • Pillows
  • Blankets
  • Rugs
  • Kitchen Utensils
  • Kitchen and dining room furniture
  • Home office supplies

Electronics & Accessories

  • Smart wearable devices
  • Smart home devices
  • Bluetooth devices
  • Magnetic tech

Other winning products

  • Pets’ accessories

  1. A Winning Product Usually Solves A Problem

People are primarily drawn towards products that add ease and convenience to their lives. Some of the most thriving and winning product ideas are based on just this one concept. 

It can be anything from an airline-compliant travel bag for your pet to a water bottle that tracks down your daily water intake so you can stay fit and healthy to robotic vacuum cleaners, washing machines or anything that can make our lives easier. 

This doesn’t mean we’re suggesting you start with basic household supplies, but you should be on the lookout for product items that can save your customers energy and time.

Launchers Academy: We Help You Make Money

When it comes to finding winning products, you not only want to use a proven method but also put together a General store to test out different products.

You’ll need to do proper product research to find the one winning product for your customers and validate its demand before spending money and time on it and offering it to your customers. 

We at the Launchers Academy are all about helping you find your winning products for your Ecommerce store so you can be on your way to success and hitting $10,000+ per month. So join the Launchers Academy now and learn how to launch your own winning store in just 90 days.

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